Branding Challenge

World Wide Express is a national freight consolidator out of New York that decided to enter the mobile document shredding business. Young Company was selected to develop a new brand completely from scratch.

Strategic Insight

With identity theft recognized as a big problem in this category, our client agreed to create an employee force of former military and police officers with a minimum of 10 years of a clean background.

Creative Solution

The hiring policy became the foundation for the Sergeant Shredder brand. My team developed the name, logo, character, website, collection bin graphics, uniforms, and truck delivery.