Integrated Campaigns
Trojan Battery
CHALLENGE
Trojan Battery Company manufactures and sells deep-cycle batteries for many different markets. My main focus was to come up with a campaign for the Renewable Energy market: make it different, make it memorable and make it lasting.
SOLUTION
Our team used the animal kingdom to display what kind of battery comes from Trojan. In the first ad, we feature a lion, which symbolizes strength, dominance, and leadership. The headline is “Leader of the Pack.” The second ad highlights a product called “AGM,” which is a battery that needs “No Watering Required” and featured a camel. In the third ad, an elephant serves as the imagery for one of our largest and smartest batteries. “Big & Smart” is the headline.
RESULT
Our post-analysis of this campaign shows that Trojan Battery’s digital marketing traffic has quadrupled as a result of the advertising.
Further, trade show attendees are stopping at our booth to take photos with the large lion and elephant walls.
UPDATE:
The campaign has been adopted by all the other verticals in the company, not just with the Renewable Energy division. We are now building ads for Golf, Aerial Work Platform, Floor Machines, and Marine Batteries.
G1 WOOD BATS
Build a company to go up against the biggest manufactures in the wood bat industry. Using social media, SEO, and digital marketing to grow the company. G1 supply bats to the top players in high school, D1, and D2 colleges.
AMB Mortgage Accounting Software
CHALLENGE
Make a campaign for a company in the mortgage accounting arena. AND make it memorable.
SOLUTION
Detailed. What else in this world is as detailed as much as mortgage papers. Well, that where it got fun.
RESULT
They have an annual trade show for their company and about 200 more people showed up and ordered their software. That’s 500% more than the year before.
SAMSUNG DIGITAL PRESENTERS
Superhero is a brilliant example of strategic thinking that meets brilliantly integrated execution. Samsung sells document camera’s to the K-12 marketing in the U.S. Every classroom needs one. But reaching the younger grades, where the volume potential is higher, had been a challenge. SUPERHERO is a K-12 video competition that leverages social media and microsites to create a national competition that’s gained the attention of teachers, students, parents, and administrators.
Here are the ads we put together to show students and teachers how to dress when shooting the video.
Here is a video from one the of students for the competition.
Olsen Home - Lotus Walk
Lotus Walk is an urban lifestyle townhome complex in Garden Grove. Olsen Homes, the developer, builds metro style properties near the railway and public transportation hubs. This provides a wonderful convenience to those who enjoy the modern urban lifestyle. The design of this campaign uses a distinctive pink and green based on the Lotus flower. The Zen quality of the ads was designed to appeal to the young, upwardly mobile population who appreciate high style and convenience.
