Branding Challenge

Actron is the first name in private aircraft interior hardware, but their brand identity needed some polishing. The new brand identity needed to be clean, modern, and reflect 100% American-made.

Strategic Insight

Lightweight and very strong are the criteria essential to aircraft interior hardware. Mechanical slides pull, and latches must be FAA-approved and built to withstand extreme environmental conditions. Furthermore, in the world of private aircraft, the design and style must be appealing to the most discerning interior designers in the world.

Creative Solution

The newly designed logo includes an interlocking “A” in the design which is symbolic of the locking function Actron latches perform. The website is designed with Actron hardware textures and mimics the mechanical slide feature their products perform on the home page. Elements of the branding campaign include Logo, style guide, website, online banners, and trade show exhibit materials.