Branding Challenge

Ergonique is a new high-end CosMed boutique spa/salon concept offering cosmetic surgery and salon treatments such as hair and nails under one roof. Young Company developed the complete identity package for the launch of their pilot store at Fashion Island.

Strategic Insight

Before and after photos are a common way to promote cosmetic surgery. Ergonique took another approach, empowering people to look their very best with low-impact treatments that enhance one’s appearance.

Creative Solution

The purple sphere with the fanciful “E” provided the foundation for the sensuous Ergonique look. The strands of French curves unified all of the communications from print to digital, store signage, in-store point-of-purchase, packaging, advertising, collateral, and website. To launch the new store we applied direct marketing, social media, public relations, and a “Red Carpet” grand opening.