RESUME

Warrior Custom Golf

Irvine, California

Creative Designer
Spetember 2020 – Current

Email Campaign and Social Implementation:

Create email campaigns for everyday deployment out to 400,000 customers.

PostCard Mailing:

Design postcard graphics to send out to prospect clients.

Website Management:

Manage the Warrior landing pages and websites with over 40 different phone numbers and promo codes.

Trojan Battery Company/
C&D Technologies

Santa Fe Springs, California

SENIOR GRAPHIC DESIGNER
APRIL 2017 – FEBRUARY 2020

Ad Campaign and Social Implementation:

Create and develop ad campaigns that work for print, trade shows, and web banners. Responsible for the design and development of integrated campaigns.

Trade Show Marketing:

Design trade booth graphics for shows from Africa to Amsterdam to the Americas, keeping consistency with the Trojan Battery brand and campaigns.

Website Management:

Manage two websites for corporate and distribution usage. Key actions include updates to data sheets, trade show information and product pages.

Data Sheets & Labels:

Design and manage more than 85 data sheets and labels for each type of battery and category, including Solar, AGM, Flooded, and Gel. 

Video Creation:

Design and edit corporate and battery line videos for website, training and social media

Game 1 Sports

Rancho Cucamonga, California

ART DIRECTOR/ BRAND MANAGER
MARCH 2012 – JANUARY 2017

Brand Management and Implementation:

Developed the logo and overall branding strategy; Responsible for all creative design and development of marketing materials for wood bats, baseball-related products, and the sports facility; Ensured consistency with messaging and imagery throughout all collateral, digital communication, and social media.

Website/Social Media Development:

Built and maintained website featuring e-commerce with G1 products and promotion of the facility; Analyzed data for optimal search engine presence; Acquired 1,500 Twitter and Instagram followers within the first year of business, and more than 6,500 followers to date.

Trade Show Marketing:

Designed all collateral and signage for exhibits at baseball tournaments and camps; Identified opportunities for promotion at large-scale events; Interacted with on-site customers to sell products and build a constituent database.

Young Company

Laguna Beach, California

FREELANCE ART DIRECTOR
DECEMBER 2011 – AUGUST 2016
ART DIRECTOR
JANUARY 2007 – OCTOBER 2011

Creative:

Met with clients to assess their vision and determine the desired outcome; Strategized for achieving maximum ROI with advertising and web communication; Created on-trend collateral and digital platforms, from concept to completion; Collaborated with CEO to gain new business for the agency.

Accounts:

Samsung, Irvine Subaru, Mission/Bauer Hockey, Eide Industries, CareerSmart, Actron, Calnetix, Commerce Energy, Gammlux, Pasternack, Weg Motors.

RAPP Advertising Agency

El Segundo, California

FREELANCE ART DIRECTOR
OCTOBER 2011 – DECEMBER 2011

Digital Marketing: 

Built creative concepts for email campaigns, interactive landing pages, and other web-based communication.

Accounts:

 Bank of America, Toyota.

Rauxa Direct 
Advertising Agency

Costa Mesa, California

FREELANCE ART DIRECTOR
JULY 2006 – DECEMBER 2006

Direct Marketing: 

Designed direct mail pieces promoting mobile phones and television plans to consumers.

Accounts: 

Verizon Wireless, DirecTV.

DDB Los Angeles
 
Advertising Agency

Venice Beach, California

ART DIRECTOR
JUNE 2004 – MARCH 2006
PRODUCTION ARTIST
JUNE 2001 – JUNE 2004

Creative: 

Partnered with a copywriter to present concepts to the overall strategic team; Designed print ads, direct mail, and billboard ads; Collaborated with the creative team to create award-winning television spots.

Accounts: 

Ameriquest Mortgage, Southern California Edison, Wells Fargo, Sparkletts Water, Full Tilt Poker, Epson, Kia Motors, Infogrames.

Education

Brooks College

Long Beach, California

Associate’s Degree in Graphic Design
2001

Fullerton College

Fullerton, California

Certificate in Desktop Publishing
Field Of Study Graphic Design

Licenses & certifications

Coursera

Start the UX Design Process: Empathize, Define, and Ideate

Credential

Coursera

Foundations of User Experience (UX) Design

Credential

Coursera

Build Wireframes and Low-Fidelity Prototypes

Credential

Coursera

Conduct UX Research and Test Early Concepts

Credential

Coursera

Create High-Fidelity Designs and Prototypes in Figma

Credential