Resume

Career Highlights

Trojan Battery Company

Santa Fe Springs, California

Senior Graphic Designer | April 2017 – Current

Ad Campaign and Social Implementation: Create and develop ad campaigns that work for print, trade shows, and web banners. Responsible for design and development of the integrated campaign.

Trade Show Marketing: Design trade booth graphics for shows from Africa to Amsterdam to the Americas, keeping consistency with the Trojan Battery brand and campaigns.

Website Managment: Manage two websites for corporate and distribution usage. Key actions include updates to data sheets, trade show information and product pages.

Data Sheets & Labels: Design and manage more than 50 data sheets and labels for each type of battery and category, including Solar, AGM, Flooded, and Gel.

Video Creation: Design and edit corporate and battery line videos for website, training and social media.

Game 1 Sports

Rancho Cucamonga, California

Art Director/Brand Manager
March 2012 – January 2017

Brand Management and Implementation: Developed logo and overall branding strategy; Responsible for all creative design and development of marketing materials for wood bats, baseball-related products, and the sports facility; Photographed products for all marketing platforms; Ensured consistency with messaging and imagery throughout all collateral, digital communication, and social media.

Website/Social Media Development: Built website featuring e-commerce with G1 products and promotion of the facility; Maintained and updated sites with relevant products and event information; Analyzed data for optimal search engine presence; Acquired 1,500 Twitter and Instagram followers within the first year of business, and more than 6,500 followers to date.

Trade Show Marketing: Designed all collateral and signage for exhibits at baseball tournaments and camps; Identified opportunities for promotion at large-scale events; Interacted with on-site customers to sell product and build a constituent database.

Purchasing: Worked directly with print vendors to generate estimates, negotiate pricing, and produce all marketing collateral/signage; Maintained relationships with a network of vendors in the greater Los Angeles area.

Young Company

Laguna Beach, California

Freelance Art Director
December 2011 – August 2016
Art Director
January 2007 – October 2011

Creative: Met with clients to assess their vision and determine the desired outcome; Strategized for achieving maximum return on investment with advertising and web communication; Created on-trend collateral and digital platforms, from concept to completion; Collaborated with project managers to gain new business for the agency.

Significant Accounts: Samsung, Irvine Subaru, Mission/Bauer Hockey, Jorg Gray Watches, Eide Industries, CareerSmart, Actron, Calnetix, Commerce Energy, Gammlux, Pasternack, Weg Motors.

RAPP

El Segundo, California

Freelance Art Director
October 2011 – December 2011

Digital Marketing: Built creative concepts for email campaigns, interactive landing pages, and other web-based communications.

Significant Accounts: Bank of America, Toyota.

Rauxa Direct

Costa Mesa, California

Freelance Art Director
July 2006 – December 2007

Direct Marketing: Designed direct mail pieces promoting mobile phones and television plans to consumers.

Significant Accounts: Verizon Wireless, DirecTV.

DDB Los Angeles

Venice Beach, California

Art Director
June 2004 – March 2006
Production Artist
June 2001 – June 2004

Creative: Partnered with a copywriter to present concepts to the overall strategic team; Designed print ads, direct mail, and billboard ads; Collaborated with creative team to create award-winning television spots.

Significant Accounts: Ameriquest Mortgage, Southern California Edison, Wells Fargo, Sparkletts Water, Full Tilt Poker, Epson, Kia Motors, Infogrames.