RESUME
Warrior Custom Golf
Irvine, California
Creative Designer
Spetember 2020 – Current
Email Campaign and Social Implementation:
Create email campaigns for everyday deployment out to 400,000 customers.
PostCard Mailing:
Design postcard graphics to send out to prospect clients.
Website Management:
Manage the Warrior landing pages and websites with over 40 different phone numbers and promo codes.
Trojan Battery Company/
C&D Technologies
Santa Fe Springs, California
SENIOR GRAPHIC DESIGNER
APRIL 2017 – FEBRUARY 2020
Ad Campaign and Social Implementation:
Create and develop ad campaigns that work for print, trade shows, and web banners. Responsible for the design and development of integrated campaigns.
Trade Show Marketing:
Design trade booth graphics for shows from Africa to Amsterdam to the Americas, keeping consistency with the Trojan Battery brand and campaigns.
Website Management:
Manage two websites for corporate and distribution usage. Key actions include updates to data sheets, trade show information and product pages.
Data Sheets & Labels:
Design and manage more than 85 data sheets and labels for each type of battery and category, including Solar, AGM, Flooded, and Gel.
Video Creation:
Design and edit corporate and battery line videos for website, training and social media
Game 1 Sports
Rancho Cucamonga, California
ART DIRECTOR/ BRAND MANAGER
MARCH 2012 – JANUARY 2017
Brand Management and Implementation:
Developed the logo and overall branding strategy; Responsible for all creative design and development of marketing materials for wood bats, baseball-related products, and the sports facility; Ensured consistency with messaging and imagery throughout all collateral, digital communication, and social media.
Website/Social Media Development:
Built and maintained website featuring e-commerce with G1 products and promotion of the facility; Analyzed data for optimal search engine presence; Acquired 1,500 Twitter and Instagram followers within the first year of business, and more than 6,500 followers to date.
Trade Show Marketing:
Designed all collateral and signage for exhibits at baseball tournaments and camps; Identified opportunities for promotion at large-scale events; Interacted with on-site customers to sell products and build a constituent database.
Young Company
Laguna Beach, California
FREELANCE ART DIRECTOR
DECEMBER 2011 – AUGUST 2016
ART DIRECTOR
JANUARY 2007 – OCTOBER 2011
Creative:
Met with clients to assess their vision and determine the desired outcome; Strategized for achieving maximum ROI with advertising and web communication; Created on-trend collateral and digital platforms, from concept to completion; Collaborated with CEO to gain new business for the agency.
Accounts:
Samsung, Irvine Subaru, Mission/Bauer Hockey, Eide Industries, CareerSmart, Actron, Calnetix, Commerce Energy, Gammlux, Pasternack, Weg Motors.
RAPP Advertising Agency
El Segundo, California
FREELANCE ART DIRECTOR
OCTOBER 2011 – DECEMBER 2011
Digital Marketing:
Built creative concepts for email campaigns, interactive landing pages, and other web-based communication.
Accounts:
Bank of America, Toyota.
Rauxa Direct
Advertising Agency
Costa Mesa, California
FREELANCE ART DIRECTOR
JULY 2006 – DECEMBER 2006
Direct Marketing:
Designed direct mail pieces promoting mobile phones and television plans to consumers.
Accounts:
Verizon Wireless, DirecTV.
DDB Los Angeles
Advertising Agency
Venice Beach, California
ART DIRECTOR
JUNE 2004 – MARCH 2006
PRODUCTION ARTIST
JUNE 2001 – JUNE 2004
Creative:
Partnered with a copywriter to present concepts to the overall strategic team; Designed print ads, direct mail, and billboard ads; Collaborated with the creative team to create award-winning television spots.
Accounts:
Ameriquest Mortgage, Southern California Edison, Wells Fargo, Sparkletts Water, Full Tilt Poker, Epson, Kia Motors, Infogrames.