CHALLENGE
Trojan Battery Company manufactures and sells deep-cycle batteries for many of different markets. My main focus was to come up with a campaign for the Renewable Energy market: make it different, make memorable and make it lasting.
SOLUTION
Our team used the animal kingdom to display what kind of battery comes from Trojan. In the first ad, we feature a lion, which symbolizes strength, dominance, and leadership. The headline is “Leader of the Pack.” The second ad highlights a product called “AGM,” which is a battery that needs “No Watering Required” and featured a camel. In the third ad, an elephant serves as the imagery for one of our largest and smartest batteries. “Big & Smart” is the headline.
RESULT
Our post analysis of this campaign shows that Trojan Battery’s digital marketing traffic has quadrupled as a result of the advertising.
Further, trade show attendees are stopping at our booth to take photos with the large lion and elephant walls.
Update: The campaign has been adopted by all the other verticals in the company, not just with the Renewable Energy division. We are now building ads for Golf, Aerial Work Platform, Floor Machines, and Marine Batteries.
AMB - Mortgage Software
CHALLENGE
Make a campaign for a company in the mortgage accounting arena. AND make it memorable.
SOLUTION
Detailed. What else in this world is as detailed as much as mortgage papers. Well, that where it got fun.
RESULT
They have an annual trade show for their company and about 200 more people showed up and ordered their software. That’s 500% more than the year before.
G1 Wood Bats
Build a company to go up against the biggest manufactures in the wood bat industry. Using social media, SEO, and digital marketing to grow the company. G1 supply bats to the top players in high school, D1, and D2 colleges.
Website, Instagram, and Twitter
Post card handouts for potential clients
Complete wood bat brochure
Digital remarketing ads
Samsung Digital Presenters
Superhero is a brilliant example of strategic thinking meets brilliantly integrated execution. Samsung sells document camera’s to the K-12 marketing in the U.S. Every classroom needs one. But reaching the younger grades, where the volume potential is higher, had been a challenge. SUPERHERO is a K-12 video competition that leverages social media and microsites to create a national competition that’s gained the attention of teachers, students, parents and administrators.
Here are the ads we put together to show students and teacher how to dress when shooting the video.
This video was made by us to teach students what we were looking for and what the competition was all about.
Here is a video from one the of students for the competition.
Olsen Home - Lotus Walk
Lotus Walk is an urban lifestyle townhome complex in Garden Grove. Olsen Homes, the developer, builds metro style properties near the railway and public transportation hubs. This provides a wonderful convenience to those who enjoy the modern urban lifestyle. The design of this campaign uses a distinctive pink and green based on the Lotus flower. The Zen quality of the ads was designed to appeal to the young, upwardly mobile population who appreciate high style and convenience.
Weg Motors
CHALLENGE
Transform the image of a $2 billion Brazilian motor manufacturer from “garage shop” to world class innovator with proprietary technology.
SOLUTION
Develop a global brand campaign and style guide for use in advertising, public relations, trade shows and direct mail campaigns. Educate engineers in specific industries about WEG’s Optimalflux™ technology and the benefits of cooler running motors.
RESULT
The combination aggressive PR, ads, shows and direct mail enabled WEG’s U.S. division to outpace the sales growth of its global counterparts by nearly 50%.
Telelogic
CHALLENGE
Telelogic provides SOA (Services Oriented Architecture) software
which is used by software developers throughout the world. There was a severe gap between the promise of SOA and its success rate. Bridging the gap via collaboration is the brand promise that Telelogic wanted to bring to life.
SOLUTION
“One Stage. One Vision.” with a rock star visual is a campaign theme that viscerally expresses the collaboration of Telelogic’s SOA initiative. The theme went through a cultural check in Europe and Asia with flying colors, while other SOA ad concepts had failed.
RESULT
The campaign theme was successfully implemented internally for user group meetings and externally via trade shows and advertising on multiple continents in several languages.
Update: Telelogic was bought by IBM for $845 million.
Commerce Energy
CHALLENGE
Commerce Energy retails energy in de-regulated states. Texas is a huge market for electricity. Commerce Energy suffered from low brand awareness, brand credibility and lack of sales growth.
SOLUTION
Targeting markets using Claritas PRIZM, the data said to target 55+ and younger families with 3 or more kids. We produced direct mail and billboards to advertise to our communities.
RESULT
Our post analysis on this campaign shows that the Commerce Energy brand has quadrupled in awareness as a result of the advertising. Sales continue to grow.
Update: Commerce Energy was bought by Ambit Energy, LP for 14.8 million